Hey there, I'm so glad you found me!
I'm a social media strategist, graphic designer, and visual storyteller. I'm passionate about igniting other people's passion through beautiful design, captivating copy, and branding. Social media is an extremely powerful—and often misunderstood—tool. I want to show others how it can be a catalyst for community building, entrepreneurship, and social change.
Want to work together? Drop a note.
My guiding principles: work hard, be honest, be kind. I'm currently available to help with freelance graphic design and social media content creation needs. Let's talk and see what you're looking for!
Here's my story:
Since graduating from Trinity University in 2014, I've been consumed with all things digital and social. I'm currently living in Boston and working for HubSpot as their social media campaign manager. I manage the ideation to execution of different product, acquisition, and branding campaigns on HubSpot's social channels. Content creation is still my first love, so I'm also responsible for making Instagram Stories and posts weekly. "Insta Tips" is my favorite series to make. HubSpot's work on Instagram Stories was recognized by Inc. Magazine as a brand that's "doing it right."
In my previous role as the social media manager at SELF, I managed all social channels—with a primary focus on Instagram and Pinterest. I was responsible for voicing the core values of SELF—inclusivity, empathy, and accuracy. In 2017, I developed the social strategy for SELF's meal plan subscription program, SELFStarter, which included influencer marketing and paid promotion. This plan included conceptualizing and creating SELF's newest Instagram vertical @SELFstarterLife—which has grown to over 12K followers.
SELF Magazine's Instagram account grew by nearly 200K followers in two years. This growth is attributed to a commitment to portraying real women’s lived experiences, meaningful user-generated content, as well as high-profile influencer takeovers. SELF's feed showcased reported social-first stories to give a voice to communities who need it most. Our content was known for being authentic, helpful, and entertaining. The best part: All this hard work paid off! SELF's social team was awarded an Ellie in 2018 for overall excellence in the use of social media by magazine websites and digital-only magazines.
Before my time at SELF, I worked as a social media assistant at Team USA and then as a social media producer for Sports Illustrated. Notable projects from my time with Team USA included launching Team USA's Snapchat at the 2015 Aspen X Games, Live-Tweeting the 2015 Women's World Cup, and covering the 2015 Pan-American Games. At Sports Illustrated, I covered high-pressure sporting events, like Super Bowl 50, and was the real-time graphics lead for Twitter and Facebook.
During the launch of the 2016 Sports Illustrated Swimsuit Issue, I was tasked with creating and managing a team to implement all social strategy for Launch Week. In seven days we increased our average weekly social mentions by 1,000% and SwimDaily traffic increased nearly 400% in UVs. Simultaneously, our live coverage increased positive brand sentiment and drove thousands of conversations online. On Twitter alone, @SISwim was mentioned 49K times and the use of #SISwim was up 556% YOY for Launch Week. And yes, I really met Chrissy Teigen and Gigi Hadid in the same day. I know, I know, I peaked at 24.
So, what else do I do besides live online?
I'm an amateur traveler, fitness enthusiast, color lover, and margarita connoisseur. Check out my Instagram for what I like to call "adventures in planned squares."