Hey there, I'm so glad you found me!
I'm Leslie Green, a social media strategist, consultant, and content creator. Over the years I have worked for high-profile brands in sports, media, and tech. My guiding principles: work hard, be honest, be kind. I get it: social media can be exhausting. But it's a powerful marketing tool that's not going anywhere. That's why I'm passionate about demystifying social media, educating others on its power, and using it with intention.
Want to work together? Drop a note.
I'm currently available for 1:1 and group social media consulting or teaching — all virtual for the foreseeable future. I am also available for speaking engagements or podcasts.
Here's my story:
A lot has happened in 29 years, but let's start with college. I went to Trinity University in San Antonio, Texas. I have a B.A.in Communication and minors in New Media and Sports Management. After graduating in 2014, the social media industry was taking off as a career and I haven't looked back.
My first social media job was a dream. I worked as a social media assistant for Team USA. Notable project included: launching their Snapchat channels at the 2015 Aspen X Games, Live-Tweeting the 2015 Women's World Cup, and covering the 2015 Pan-American Games.
After my time in Colorado Springs, I look a leap of faith and moved to New York City. I worked as a social media producer for Sports Illustrated. My fingers are still recovering from how much I Tweeted in that job. Does a Tweet every 10 minutes make you anxious? Me too. In this role I also created real-time graphics sporting events, like Super Bowl 50. Seeing my work RT'd thousands of times sweetened the entire experience.
Oh, and I'm sure you've heard of the Sports Illustrated Swimsuit Issue? Mark "creating social strategy" for Launch Week down as something I thought I'd never do. But in 2016, I managed a team to do exactly that. In seven days our team increased the average weekly social mentions of @SISwim by 1,000%. SwimDaily website traffic increased 400%. And on Twitter, #SISwim usage was up 556% YOY for Launch Week. Social content increased positive brand sentiment and drove thousands of conversations online. (Side note: I met Chrissy Teigen and Gigi Hadid on the same day. I know, I peaked at 24.)
In 2016, I joined SELF Magazine. During my time, I helped grow the Instagram account grew by 200K followers. The secret sauce to growing our community: cutting the BS and being real. We showcased authentic imagery, relatable user-generated stories, and let influencers lift the curtains on their curated lives. Our social-first stories gave a platform to communities who need it most. The best part: This hard work and brand shift paid off. SELF's social team won an Ellie in 2018. But, what I'm most proud of from my time at SELF was the commitment to inclusivity and empathy in our social content.
Today I am a Sr. Marketing Manager at HubSpot — a leading CRM Growth Platform. In this role I lead and execute product and brand campaigns for HubSpot's social channels. I am also a social media project manager and part-time content creator for Stories and Reels. It's cliche, but I wear a lot of hats.
So, what else do I do besides live online?
Three words that best describe what I like to do: move, create, connect. If I'm not on the computer I'm out exploring. Check out my Instagram for what I like to call "adventures in planned squares." And like any good millennial, I'm now on TikTok. I swear it's just for research.