Personal Branding
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Achieve Fitness Boston
SELFStarterLife Instagram
@SELFStarterLife is a food and lifestyle Instagram account I created to increase brand awareness and drive sales for SELF's paid meal plan subscription service—SELFstarter.
Less Is More
This senior portfolio project entailed designing current and updated brand boards to visually restyle two local San Antonio businesses: Kate’s Frosting and Wash Shake Wag. A brand board is an at-a-glance visual representation of a brand’s elements that establishes a company’s visual language. Each board was used to style print and digital promotional collateral. This project serves as a showcase of visual problem solving skills and the necessity of consistency across media in visual branding and communication.
Wash Shake Wag
Kate's Frosting
Cooking With Team USA
Cooking With Team USA was a video series launched in 2015 that brought Olympic and Paralympic athletes into Team USA's test kitchen to make their favorite recipes. Behind-the-scenes content was captured and used to tease the series when it was launched. Social promotion for Cooking With Team USA extended to Facebook, Twitter, Instagram, Snapchat and Pinterest.
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Team USA Branded Content Series
These content series logos were created for TeamUSA.org. They were used onsite and across all Team USA social media channels.
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