WomenWhoGram - Social Media Community
Women Who Gram is a Slack community for women working in social. It was created during COVID to connect, educate, and elevate social media professionals. The Instagram channel served to generate new members and build community.
Achieve Fitness Boston
This project was an imagined visual rebrand for Achieve Fitness Boston. The local fitness company wanted to modernize and simplify their brand identity to be easily recognizable and approachable in the market.
@SELFStarterLife is a food and lifestyle Instagram account that I strategized and created to increase brand awareness and drive sales for SELF's paid meal plan subscription service—SELFstarter. The strategy was to develop a niche food-focused segment of the SELF audience, build trust, provide valuable content, and deliver the product as the solution.
Cooking With Team USA
Cooking With Team USA was a video series launched in 2015 that brought Olympic and Paralympic athletes into Team USA's test kitchen to make their favorite recipes. Behind-the-scenes content was captured and used to tease the series when it was launched. Social promotion for Cooking With Team USA extended to Facebook, Twitter, Instagram, Snapchat and Pinterest. The series brought fans closer to their favorite athletes to garner brand love for Team USA.
Team USA: Editorial Content Series
These four content series and logos (Red White & Trending, Week in 16, Photos of the Week, and Tweets of the Week) were developed to bring consistency to Team USA's social media editorial strategy. These series were published WoW to support traffic to the website and organic social media growth and engagement.
Less Is More: Communication Capstone
This senior portfolio project entailed designing current and updated brand boards to visually restyle two local San Antonio businesses: Kate’s Frosting and Wash Shake Wag. A brand board is an at-a-glance visual representation of a brand’s elements that establishes a company’s visual language. Each board was used to style print and digital promotional collateral. This project serves as a showcase of visual problem solving skills and the necessity of consistent visual branding across all touch points.