HubSpot
Major wins from my most recent role as the Managing Editor of Global Brand Social:
- Launched TikTok to reach and scale a new audience
- Developed editorial strategy for HubSpot's 2nd Global Brand Campaign with Kathryn Hahn
- Partnered with NTWRK at INBOUND 22 for an artist merch drop to showcase the power of creators and creativity in B2B marketing
- Pivoted to short-form, vertical video to increase engagement and boost follower growth
- Spearheaded trending content operations to drive relevancy and speed
- Built global social program to enable international markets and anchor them to NAM-region best practices
Global Brand Campaigns
@hubspot #HubSpotCRM is a real workhorse – unlike my actual horse. #HubSpot ♬ original sound - HubSpot
@hubspot The secret to wrangling your #2023 business goals? #HubSpotCRM □ #HubSpot ♬ original sound - HubSpot
TikTok Launch: Good Boss Energy
@hubspot Tell me without telling me you have #GoodBossEnergy. First TikTok ✅ #hubspot #corporateculture ♬ FEEL THE GROOVE - Queens Road, Fabian Graetz
@hubspot And THAT’S how you grow better□ #goodbossenergy #hubspot #corporatetok #worklifebalance ♬ Pieces (Solo Piano Version) - Danilo Stankovic
@hubspot Get yourself a boss who fights for you □ #HubSpot #GoodBossEnergy #CorporateTok #TikTokTrend #Corporate #WFH #FunnyVideos ♬ original sound - schlongerdonger
INBOUND
Head to the @NTWRK app to get a piece of the exclusive #GrowBetter collection featuring limited edition soft goods from @homageyear & @nicolezizi in partnership with @bibbygregory of @BFASHIONFAIR. pic.twitter.com/h4EjJN7Y2q
— HubSpot (@HubSpot) September 9, 2022
Brand Announcements
how it started vs. how it’s going pic.twitter.com/yDuR2VuuDp
— HubSpot (@HubSpot) February 17, 2021
Product Launches
HubSpot Customer Success Stories
SELF Magazine - Condé Nast
The secret sauce to scaling community and shifting brand perception online: cutting the Instagram BS and being real. Across channels we showcased authentic imagery, user-generated stories, relatable memes and partnered with influencers let them lift the curtains on their lives. Most importantly, we didn't just feature those already in the spotlight, our social-first Instagram stories gave stage to underrepresented wellness communities to educate on chronic illnesses, niche fitness movements, body positivity, and more. Helping our audience feel seen, heard, and helped was our north star. The best part: This hard work, along with the the launch of our Snapchat Discover channel, earned SELF an Ellie in 2018.
Instagram Story Series
Sports Illustrated & SI Swim
My proudest accomplishment was building the social strategy for SI Swim Launch Week in Miami and New York — and managing a four-person team to execute both paid and organic initiatives. Live event coverage is my favorite part of working in social. In this role, I had to opportunity to develop compelling content on-site with fan favorites like Gigi Hadid, Ashley Graham, Emily DiDonato, and more. In seven days our team increased the average weekly social mentions of @SISwim by 1,000% and SwimDaily website traffic increased 400%. On Twitter, #SISwim usage was up 500% YOY for Launch Week. Our social content increased positive brand sentiment and drove thousands of conversations online.
Look who's in the @Lexus Social Lounge! @Hailey_Clauson is taking your questions! Tweet at us ✌□️ pic.twitter.com/saOOMTmfxL
— SI Swimsuit (@SI_Swimsuit) February 17, 2016
Thanks #SISwim fans for coming out to SwimCity and SwimBeach!
— SI Swimsuit (@SI_Swimsuit) February 18, 2016
See you next year □ pic.twitter.com/zt4ZmeXREc
The New York Mets are headed to the 2015 World Series! pic.twitter.com/GpGdzaBUdc
— Sports Illustrated (@SInow) October 22, 2015
All the feels. pic.twitter.com/oAZdtorFmh
— SI Extra Mustard (@SI_ExtraMustard) February 8, 2016
EXCLUSIVE: After coming to terms with himself, @MichaelPhelps's best days might lie ahead https://t.co/pSuaKBk5Wq pic.twitter.com/WlW3TnmFMV
— Sports Illustrated (@SInow) November 10, 2015
.@CJ12_ made the #SISocial100. Check out who else is on the list: https://t.co/U5928Arfbc pic.twitter.com/rkPBMwFVMd
— Sports Illustrated (@SInow) December 10, 2015
Seahawk Ricardo Lockette gave @SInow his first interview since his career-threatening injury https://t.co/5FvX1Ekz1a pic.twitter.com/OQgmRtj7uX
— Sports Illustrated (@SInow) November 15, 2015
Team USA
PARTY LIKE IT'S 1999!!! 2015 WORLD CUP CHAMPIONS! #GoTeamUSA
A photo posted by Team USA (@teamusa) on
Must-see photos from Day 6 of #TO2015! #GoingForTheGold
□ http://t.co/wbwX7hotA0 pic.twitter.com/vOjdadm8Ry
— U.S. Olympic Team (@TeamUSA) July 16, 2015
A photo posted by Team USA (@teamusa) on
CONGRATS to all 23 members of the @ussoccer_wnt who will represent #TeamUSA at the 2015 @FIFAWWC! #GoTeamUSA pic.twitter.com/jWPDBgfuY2
— U.S. Olympic Team (@TeamUSA) April 14, 2015
The Opening Ceremony is about to start at #TO2015!
Good luck to all of the #TeamUSA athletes #GoingForTheGold! pic.twitter.com/i42ouCGOhd
— U.S. Olympic Team (@TeamUSA) July 10, 2015
A photo posted by Team USA (@teamusa) on
Friendship goals at @usabasketball minicamp. #RedWhiteAndTrending
□□ http://t.co/DNEHLyNE83 pic.twitter.com/jcEbWrAeLI
— U.S. Olympic Team (@TeamUSA) August 14, 2015